Advertise With Us

We sell advertising and it pays for the newsroom. The rules below are the ones we hold to when the money is good and the client is impatient. Enquiries go to support@significadopedia.com.

Who reads us, and in what frame of mind

Significadopedia readers arrive mid-question. Most come from search or a link somebody sent them, having just met a term in a headline that nobody explained, and they land on a page built to explain it. That is a reader with intent and patience, which are hard to buy together. They read on a phone, they read one page properly instead of clicking through ten, and a fair number are still in the old glossary an hour later.

The verticals are Auto, Business, Entertainment, Gaming, Lifestyle, News, Science, Sports, Tech and Travel, and the audience differs on each. Business and Tech pull working professionals looking something up before a meeting. Travel pulls people mid-booking with a rule change to understand. Gaming and Auto pull enthusiasts who often know more than the writer. We do not publish readership figures here, because a number with no methodology next to it is decoration. Ask us and you get the analytics export with the definitions attached.

What we sell

Display placements across the site and within sections, sold both directly and programmatically. Newsletter sponsorship, which is one sponsor per send rather than a strip of banners. And sponsored content, on the terms below.

Direct-sold display is where we can do something more interesting, because a campaign can sit against a section or an explainer format. We do not sell interstitials that cover the copy or auto-playing audio, and we do not run units that reflow the page while somebody is reading. Those earn well and cost us the reader we spent years learning how to keep.

Sponsored content, and how it is labelled

Sponsored articles are labelled at the top of the page and in the byline position, using the word sponsored rather than something softer. They look visibly different from editorial, they stay out of news feeds and anywhere a reader would expect our own reporting, and their links carry the appropriate attributes.

Nobody in the newsroom writes them. Reporters and editors do not touch commercial copy in a sector they cover. We will check a sponsored piece for anything plainly false and refuse claims we cannot stand next to, but we are checking your copy, not writing it. Where that line sits is set out in our editorial standards.

What we turn down

This site attracts a class of pitch other publishers do not. The answer is no.

• Paid definitions. A company wanting its own jargon explained on our site in its own preferred framing, with or without a fee attached.
• Link insertions into the reference and explainer pages, including the older Spanish glossary.
• Visa and travel-document intermediaries charging fees for forms governments provide free.
• Grey-market game key resellers and account-selling services.
• Contracts for difference, forex signals, token promotion and anything selling a return.
• Supplements and treatments making medical claims, and before-and-after body advertising.
• Political advocacy that does not name who is paying for it.
• Anything built to be mistaken for our own copy, including native units styled as article cards.

That list has cost us real revenue, most memorably a long-running visa-services booking worth about a writer’s salary. We would make the same call again. Once a reader cannot tell whether our explanation was bought, the explanation is worth nothing and so is the ad beside it.

What advertising does not buy

No preview of editorial copy. No veto, no reply arranged in advance, no warning before publication, no removal of a story. If we are working on something about your company while your campaign is live, both carry on unchanged. We do not tell the desk who is spending with us, and the desk does not ask.

You can pause or cancel at any time for any reason, including a story you dislike, and advertisers have. That is a fair use of a commercial relationship. The independence side of the arrangement is documented on our ownership and funding page.

Programmatic, data and privacy

Part of our display inventory is filled by the programmatic exchanges that serve most independent publishers, and those partners are held to the consent signals collected on our site. We block sensitive-category targeting where the exchange allows it and keep a blocklist reflecting the refusals above, though no blocklist catches everything in a live auction.

If you see an ad that breaks these rules, send us the page and a screenshot and we will chase it down the chain. What our ad and analytics partners set on your device is listed in the cookie policy.

Rates, booking and reporting

Email us with the sections you want, your dates, your formats and a budget range, and we will send the rate card and availability. Direct campaigns are confirmed by a signed order, and creative is due five working days before launch so it can be checked against this policy.

Direct advertisers get impressions, viewability and click reporting for the flight, with a placement-level breakdown where the placement is ours to measure. We report what we can verify and we say when a figure comes from the exchange rather than from us. Commercial mail is answered within five working days at support@significadopedia.com.